Ep. 1 | Business mentorship & jumpstarting into entrepreneurship - Jose Goldner

Jose Goldner has over 20 years of E-Commerce, Telecom and international political experience. Born in Panama, Raised in Australia, and Educated in the US (Miami University, Ohio), Jose Goldner comes from four generations of family political legacy (both in Panama and in the US). Goldner’s keen ability to understand foreign jurisdiction climates and political lobbying in Latin America has resulted in seamless multi-million dollar real estate transactions and business acquisitions in Central America. Goldner's experience covers the spectrum of transactions in a foreign country, from government concessions to private business acquisitions. Jose now enjoys mentoring young entrepreneurs to develop impact/cause-driven businesses.

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Host: Jack Moran
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Hello and welcome to episode one of Shaking Hands. I'm your host, Jack Moran. You can find me on Instagram at Blue Collar Kid that is blue collar K-E-H-D. We have a very special guest today, Jose Golden. They're one of my entrepreneurial mentors and business partner. what's going on, Jose? Well, good. Yeah. So kind of this podcast, we are trying to bring in success for entrepreneurs to talk about their experiences. So hopefully someone that is looking to make the jump into entrepreneurship or has just started as an entrepreneur and is looking to get to the next checkpoint can kind of resonate with some of those experiences. So I've read through and used the framework that you use to introduce people into the world of entrepreneurship. With your programs brings capital, education and business leaders of the future. Can you talk a little bit about that? Yeah, So and I and I teach this to it can it can be a child as young as ten years old, and it can be somebody that's 50 years old. It doesn't you know, it's basically, the four steps is the first is mindset developing the mindset, the internal belief system. I can do it. I will do anything I can to succeed, and I'm going to have consistency in that mindset. The mental fortitude to withstand risk and to make sure that I reach my goals. The second step is visualization, which I believe that, you know, you have to have a dream. You have to connect detailed details together to visualize exactly what you want. And a lot of people, they don't have a good visualization of how they want their future to be. And I'm talking about like, where do you want to live? You know, when you walk outside, are you, you know, are your feet touching sand? Are they touch grass? Are they what is your is your house made of wood? Is it made of concrete? Is it are you are you in front of the ocean. Are you. And mountains and and you know, how do you what are you eating and getting at a very specific about visualization I think helps you to define exactly how you want to live. So that's the second step. The third step is process. And, you know, a dream doesn't get grounded unless you have a process. And so what are you going to do to do that? And so I call that the possibility game. Once you set a process in place, then you understand that it's possible because you're you're taking step one, step two, step three. And this is how much money I want to make, and this is how I'm going to make that money. And so that that's when you get into the numbers, the finances, the very specific attainable objectives. Right. And so that's concrete and that's sequential. And so you're downloading that visualization, the abstract, the dream, and to specific attainable goals. And then the last step is, is is a very important step. And it's it's very simple. It's execution. So execution, when I teach it to a ten year old, I teach it where I tell them, like execution is about making a decision every single day. And so I talk a lot about about happiness is a decision. It's discipline, because you got to wake up every day and say, Today I'm going to feel awesome. I'm going to feel extraordinary. I'm going to make the same decision that I wanted to make yesterday and the same decision I'm going to make tomorrow, which is I'm going to be a successful business person. I'm going to go out there and generate more money. I'm going to go out there and do things that push those goals because you can you can have these great plans. You can have the dream, you can have the process all laid out, you can have the mindset. But you know what? You don't make the decision and you forget about it. And then a month goes by and you said, You know what? I was supposed to make 20, $30,000 more a month and I didn't do it. I swept under the rug. I procrastinated. I just didn't do it. And I look at people all the time and I go, you know what? You're not consistent with decisions. And so execution and making that decision every day is is is key. What is the little bitch that you talk about a lot? well, that that voice is basically, past belief beliefs that sometimes we tend to live with. You know, somebody criticized you as a little kid and some somehow you have a negative anchor is what I call it, where you have a traumatic event that that you internalized and that gives you an excuse to give yourself to not do something. It can be, you know, you everybody told you you weren't good at math and finances and you weren't, everybody obviously always is inclined to say, you know, you can't do that, or you can't go to Mars and lose$300 million a year like they tell Elon Musk, right. Or you can't that company is not worth this. And you hear a lot of negativity all around you. And if you let that affect your mindset, you know that that that is a good way to lose sight of your objective. And when you're an entrepreneur, you cannot have that lack of discipline to let anything negative affect you. You have to have absolutely 100% positive thoughts about everything that you're doing and everybody you talk to. So I believe in and having that discipline. And in the end, that's that's I think that's one of the definitions that I have of leadership, is is that unwavering self control of this is the direction we're going. This is why we're going to be successful and this is how we're going to do it. That's that's leadership. Is is that fortitude and not succumbing to the ups and downs of of everyday challenges and problems. We're all going to have problems. And they're they're just going to get bigger as your business grows. And so that resiliency is what it's all about and some of the greatest gladiators and conquistadors and etc.. Why did people follow them? Because they were just relentless and they were we're going to conquer more. We're going to do more. And so you're always pushing people as a leader to do more. I, I like the quote and I don't know who said it, but it goes something like whether you think you can or you think you can't. You're right. And for me, that means, you know, wherever your mindset is is going to kind of determine your reality. You know, wherever your head's at is going to determine your outcome. So if you believe you can do it, you probably will. If you believe you can't do it, you probably won't. But you talk you know, when you were talking about that, that voice in your head that tells you why to quit and why you can't do it. You said it a lot of times. It comes from belief systems. Where do belief systems come from? Well, I think obviously your upbringing is is a big part of belief systems, because when you're a baby, you're born in and and your communication with your parents is really the first voices that you have. And so our parents obviously were influenced by their parents. And so you have this generational momentum of like, you know, this is how we survive in life. And so it's very easy for parents to kind of impose how they see their view of life. And people's view of life could, could have limitations that they were passed on by their parents. you know, I know entire families that, they have a belief system that, hey, look, we are teachers and we don't make money and you'll never make money because that's not something that our family believes in. And so they literally just for generations have been rejecting the idea that that that money is possible and that money is a, you know, entirely reachable thing. And so a little child can grow up just hearing at home like you'll never make money. And people that have money are evil or they do it sacrificing their values and ethical systems. And so that's an example of of of a past belief system. And so how do you break away from that? You have to really analyze where that's coming from. Is that coming from me or is it coming from something that was ingrained in my mom's subconscious? Right? So in your own life, did you have any of those belief systems ingrained in you that were or anchors, and how did you kind of recognize them and how did you get over them? What was kind of your. Because I think everyone has, you know, anchors in their life that they have to get over in order to get to that next level. I can identify several of mine. What was what were yours? Well, I think one of mine was, you know, I think that I lived with certain family members giving me approval and and others were more critical and more pushy and more, you know, they had higher expectations, which is a positive and a negative, because when you you don't live with a lot of approval, you go searching for it. And so it's almost like something is chasing you and, and it's, it's, you know, to achieve. And so I recognize early my God I have this relentless pursuit of of approval. Right? I want it from people. I want it from businesses. I want it for it. So my entire life, I just went into an obsession of of going out there and doing businesses and being successful. And and it doesn't stop. And so I really have to analyze it and think, you know what? I'm good enough, right? I'm somebody that I'm happy with my progress and I am able to celebrate victories and it's okay to celebrate victories and to feel good and do breathe and to start running right? So I think that's important for, for you to analyze. Like, what is that ghost that is chasing you or what is that those barriers that were infringed upon you as a child. And normally that do happen when you're a child. So and analyzing that is the first thing becoming aware. And then the second thing is really being proactive about like, that's not me. It doesn't have to be me. That's I have a choice in how I should think about this and how I should act and how I perceive myself. Right? So I think those things are are very, very important because in the end, you're going to have to live a happier life if you accept yourself. I think that's a really, really good point. And I think, you know, we're on the right track here. What can you do? I know you talk a lot about like language. You know, how does that kind of catalyze this process? Well, language is obviously we have to pay attention to how we speak to others and how we speak to ourselves. And internally is obviously the first step is do I speak to myself in a way that encourages who I am, what I want to do, or do I speak to myself in a way that I take confidence away from myself. I take, you know, do I victimize myself? Do I make myself? Do I speak and in words that, help me to become stronger and, you know, do I say like, you know, I'm an incredible, incredibly achieve person? I'm like, anything that I put my mind to, I achieve or do I say to myself, you know what? I, ah, I may not reach this objective. I may not reach this goal. I may not, you know, it's the market's not there or or am I constantly second guessing myself, right? So you need to pay attention to that first and then because that will totally contaminate the way that you approach a problem or a solution or people in general. So that starts the foundation of how you talk to yourself is critical. I find that a lot of people, the majority of people are getting are the majority of people have this mindset where they don't think they can do things that they probably can, where successful entrepreneurs have the mindset that they can do things that in reality it looks like they probably can. I mean, Elon Musk is a perfect example. People thought he would never get a rocket into space, said it was impossible to do that privately with, you know, private investment. And now he's doing it. He kind of manifested that that project into reality. Well, I think that it starts with imagination. So I think that internally you have to make sure that you understand the process of how you use imagination to create your reality. So if I'm just use a very basic example, if you're thirsty and you're outside in the sun and you say, you know what, I want to go inside and get a glass of water. And so you picture yourself going inside, opening the refrigerator, you look at the refrigerator, you see a jar of water, you grab a glass, you take the jar out of the refrigerator, you put the glass on a table, you serve the glass. You see the water level going up and up and up. You put your hand on the glass, the condensation of the cold water with your warm hand all of a sudden leaves fingerprints on the glass. As you can see, you're imagining this, right? So all of a sudden, my imagination created something that became real just in that process that I just went over with you. So what's to stop you, your imagination, from creating other things besides getting a glass of water and visualizing all those steps that I took that I just defined for you? So the more you use imagination to create the reality, the better and better you get at it. So it starts with imagining to create your reality. Okay, so you're getting into imagination now. And I you know, I forget who was saying it. I saw this video where it was like, Look around this room. Everything that you see at one point didn't exist. Like this chair, this couch that we're sitting on, this podcast equipment that we are using. At one point it didn't exist, and it started out with an imaginative thought. Someone pictured something and started creating the details of that imagined thing, and then that imagination led to them piecing it together in reality. And then now here we are looking at it and it does exist in reality. So I found my practice of visualization, and you've taught me a lot of this is the more detail that you go into, the more you are manifesting it into reality. Like if I think of what's my definition of success, you ask that question a lot. When we do our, you know, team building in the mornings before I may have said like, you know, I'd like to be surfing and I'd like to have a nice house with a good family and be very, you know, bird's eye view. But now, you know, the last time we did the exercise, it was I went through two pages writing out before I even, like, exited the house. I remember writing, I wake up, you know, I, I was describing what the floor felt like when my feet touched it, when I rolled out of bed. You know what the sink looked like in the bathroom, going to the refrigerator, what I had in my refrigerator, the taste and the sensations that I felt when eating the food within my refrigerator, going outside, and the view that I was seeing, the sensations that I was feeling on my body, where my headspace was at and creating that detail does like bring it into reality because now I can like take that detail and execute a process based on it. In reality, that's like actually getting me to there. The more that I'm thinking about it in detail, the more that it is actually it is actually happening in reality. Is that does that kind of make sense? Is is that the process that you use for visualization? Yeah, I think I mean that's that's just it The more specific you are, the closer you're going to get to reality. And and obviously there's the, the inverse way to think of this and you think, you know, how did you come up with that imagination? You came up because it's based on reality. It's based on something you've previously perceived. And so that imagination is based on reality. So there's an argument there, you know, does imagination come first? Where where is the resource that created that imaginative process? Where does that coming from? Is it coming from past sensory experiences? Probably, right. And so I think that another thing that's very important is as a as a as an entrepreneur is you don't just want to imagining the good things happening. You also want to imagine the bad things that could happen and the challenges that could happen. And you want to go into as many different outcomes as possible because the more that you imagine, the closer you are to to understanding when it does happen in a way that you imagined it. I don't know if that makes sense, but do you find that you like when you imagine something like it actually unfolds as you imagined it? Yes. Yes, absolutely. And do you have an example of that? Well, I, I think you guys know and and in a lot of the business communication meetings that we've had that I like to research people before I go to the meeting. And so I will go through that meeting with a person over and over again and how the communication is going to happen. Where am I going to sit? What am I going to say? What are they going to say and how that the harmony of that relationship, how I want it to happen. And so I will I will probably important meetings or go through those meetings, maybe 100 200 times in my imagination before it happens. And and obviously over the years you start to figure out how you can have that communication go the way you wanted it to go. And so I think that you just get better and better at at at a creating that reality and the outcome that you want to happen in those meetings. So once you've done the visualization, how do you bring that into reality? Well, I think that you have to control your external environment first. You want to sit and be in a place where you're going to have uninterrupted communication channels. So you don't want to be in a loud place. You don't want to you want to make sure that everybody's relaxed and you want to control so that nothing will throw you off, that that imagination that you had of of how that that how that meeting was going to go. So you want to control the external first and then that way your imagination is is is basically uninterrupted. Right. Yeah. So this is a good segue way. This I feel like is the most important lesson that I have learned and adopted in my entrepreneurial journey is to control. I can't control the external circumstances, but I can control what I do. And I see a lot of people say, you know, I didn't make it. I'm not a millionaire. I'm not happy because X, Y, and Z happened. This my boss was a dick or, you know, I got lied to or, you know, all these external circumstances. And when you think like that, you are at the disposal of external circumstances. Whereas if you take every situation and had the have the perspective to say, what could I have done better in that situation, then you are taking every situation into your control and you are actually controlling your destiny. Sometimes, you know, I'll go into an opportunity and it really does seem like I'm doing everything in my power. But the person on the other side of the table really is just being a dick and an asshole and anchoring the opportunity. But I can't control him. And so for me to just get fixated on the external factors, the the problems with that person, it doesn't help me to control those situations in the future. Whereas if I look at that situation and say, okay, although that person was being a dick and holding up this opportunity, where could I have change my communication to connect with that person? Better to, to take control of that opportunity. Do you find that like is that kind of how your mindset works? Are you are you how are you controlling? You know, your outcomes? Well, you know, you have to be very comfortable if the outcome doesn't go the way you wanted it to go. That's part of of being a leader, right? You're going to have things that are beyond your control or that you didn't foresee. And so being comfortable is a very, very important part of being an entrepreneur because you're going to deal with chaos and and how you react to the chaos or how you react to a circumstance you didn't know what was going to happen is, is, is in your control. So that's the way you should look at it. You know, we always deal with things that are challenges. And so finding the solutions should be something that you welcome and and you're comfortable with. So once you get to that comfort level of, you know what, anything is manageable, right? So you should put into your mind all the time. It's like, I'm ready for those challenges. I love those challenges. I and I joke around a lot and I'll say like, you know, we live in the heat as entrepreneurs. We love the fire. And that's actually a metaphor that Teddy Atlas used in the corner, you know, in a fight. He was in the corner and he looks at Timothy Timothy Bradley, and he was in that. He was he really needed to win the last round to win the whole boxing match. And he looks at him and he goes, We live in the heat. This is how we survive. We are firemen, we're used to this. So go out and knock them out. And it's a great speech. And I use fire a lot in my in when I'm coaching entrepreneurs because, you know, that's we have to be comfortable with challenges and extreme circumstances. And and so that's something that you have to train your mind to be comfortable in. And once you do train your mind and you can laugh at at, at that extreme pressure that you're going to go under, then you're you know, you're going to be successful. How do you deal with what's your process when you start having those stressful situations, when the chaos starts happening? Well, I you know, I joke around a lot. I try and take things in stride and I always joke around, well, there's another arrow into my body and I picture myself breaking the arrow, throwing it on the ground and keep going. And I kind of kind of, you know, use that image to to make fun of extreme circumstances. And I actually will mention it to a lot of my friends, like, well, I got one in the chest today. I broke the arrow and I threw it on the ground and I just keep going. And so I look at those challenges and laugh. Really. I don't ever let them get to me. So you have to talk to me about, you know, I tend to feel like because I have you know, I went from a state of not being very successful, having a lot of challenges in my life. Things weren't going how I wanted them to. And then kind of switching over and under, you know, having the perspective and awareness to recognize what was holding me back and to transition into a lifestyle where I do feel like I have more control over my outcomes. And so I, I tend to feel like everyone has that ability. And, you know, you've told me many times like you just have to accept like, 99% of people don't have the ability to make the switch. And, you know, we kind of go back and forth on that point. But my question to you is like, what is the commonality? What is the common ground between the two, that 99% group that's holding them back from making the switch like, well, what are they missing? Well, that's a you know, that's a complicated question. And and that would take a long time to answer. But I think that that 1% I would have to say that the number one factor is your mindset that somebody in your family helped you to develop a mindset that anything is possible, number one. And number two, I'm capable of doing anything that I want in my life and I have the discipline, I have the belief system that I can do it. And so those are, I think, four things that are very important and they're very difficult things to adapt later on in life. So you have to have that level of confidence to make it as an entrepreneur and that comes somewhere in your upbringing. You were built mentally to withstand the high risk reward game that entrepreneurs go through. All right. Well, I think that's a good place to end it. I appreciate you taking the time out of your day to, you know, talk to our audience. So is there any last comments you want to make for entrepreneurs? No, I think I think what you guys are doing is is incredible. I think that you're really creating a culture of of people that want to become more aware of what it takes to be an entrepreneur. So I congratulate you on on developing this podcast. And I think that I'm excited to see where this all goes, and I'm really excited to have other people, other mentors join, join the group to to help young people succeed in life and, and, and to have the right value and ethical foundations because the world is is can be incredibly disappointing at times with the way that that our values are jeopardized. And and I think that creating a positive culture is is really important. So congratulations to you guys on on doing this. And I think that you're only going to get more momentum from it. Well, again, I appreciate you coming on. If anyone wants to reach out or has any more questions for Jose, you can find him on LinkedIn or on Instagram at Jose Goldner. And with that being said, that concludes episode one of shaking Hands. I'm your host, Jack Moran. You can find me on Instagram at Blue Collar Kid that is blue collar K-E-H-D. Feel free to reach out to me with any questions or feedback. And other than that, tune in next week for some more interesting people and conversations. So yeah.