Ep 64 | From Corporate Hustle to Creative Freedom - Cesar Jimenez

In this episode, Jack sits down with César Jiménez in Panama City, a high energy operator who’s driven commercial success across Latin America and built a massive personal brand in the process. They talk about what it really takes to launch sales strategies and how to influence people in sales through relationships. He shares how he transitioned from leading corporate sales teams to launching his own men’s style and consulting project, where he grew audiences into the hundreds of thousands on Instagram and TikTok. Whether it’s channel management, building digital sales systems, or testing content that actually converts, this episode is packed with real lessons in speed, mindset, and creating opportunities instead of waiting for them.

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Transcript

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Welcome to Shakin’ Hands, where we provide the platform for entrepreneurs and thought leaders to share their stories in order to hopefully influence others to get out of the rat race and chase their own dreams. If you have any recommendations for guests or questions that you want to be asked, please don't hesitate to reach out. Anyways, if you enjoy the podcast, please like, comment, subscribe and share in order to keep the podcast growing. Otherwise, I'm your host, Jack Moran and this is Shakin’ Hands. If you're looking for business mentorship, I have a place where you can get feedback on your unique personal development and business growth challenges. Over the last year, I've brought together a group of impact driven thought leaders where we meet every single day to discuss psychology, communication, mindset, and business case studies. We have people who have made millions of dollars, lost millions of dollars, Harvard MBAs and new entrepreneurs like you and I. Entrepreneurship can be lonely. So if you're looking for a support system, please follow the link in the description below for some more information. From my experience in the corporate world, it started with being a big place for like multinational companies, big companies over here. But then it started to shrink. So everyone was forcefully made into go to a lot more to end trip and entrepreneurship. What I see is I see the quality of entrepreneur being a lot higher because a lot more people are required to bootstrap. Yeah. And like the access to capital here or VCs is so much lower. Yeah, it is. So these entrepreneurs are learning way better fundamentals, to building a company than in the US. Like you got just everyone's raising money, right? Because at the end we are more use of the brick and mortar business. Like, you know, I want to trade this, you know, A for B and I want to do it right. From a service standpoint, from a product standpoint. So not just focus on the money side. And let's make that, you know, kind of flow right. What is your business currently. So I am in the lifestyle like men's lifestyle business. So I do consulting. I do like digital businesses and digital products for men's style and fashion. But that's been for around in between 4 and 5 years. But before that I've been in corporate for around 11 years, 11 or 12 years in American companies. I've worked for GE, I've worked for Dell, and, my best experiences, everything doing commercial marketing, territory management. So I basically did all the, you know, the sales territory growth around those two companies. In different areas. And, I got laid off in November last year, and now I'm fully into entrepreneurship. Well, welcome. Yeah. So. Yeah. So I'm, I'm double down on my lifestyle business. I'm also starting a small consulting and marketing agency, for kind of small, medium sized companies. So that's what I'm basically doing right now. So tell me a little bit more about the lifestyle business. What do you guys like specifically do? What need are you serving. So in, in terms it's, it's more of a mix in between like the influencer lifestyle content creation business. So it's more on, fully creating business or content around fashion and style for men. So all of my customers are, you know, biggest stores in Panama, biggest brands in Panama, let's say, who supply hookah bars. A lot of these different brands, they basically hire me into content creation for men locally. Second, the second part of the business is doing events. So I do localized events just for men so focused on lifestyle. And we talk about, how to dress for locations, how to dress for a corporate business. I dress for interviews, how to, to, and not just that, but we do also kind of like health, finances, business talks. For example, Juan has been with me, in my podcast, in my events, talking about finance. So we kind of do that mix. So I have the content side to have the event side. And then now I'm launching that I have a lot more time. The digital business side. So I'm doing, you know, small digital assets like, guidebooks, worksheets, stuff for people to just get better at addressing for the everyday life. Okay. So I want to pick your brain a little bit on your expertise. What are those fundamentals? For men's fashion? Specific to different occasions. Yeah. So the first thing, and I think this is the one that men probably do 90% of the time wrong. And it's like their hygiene and they're just, they're grooming in general. So their hair, their beer, their fragrance, you know, taking care of their skin, of how they look generally on, like their face is probably one of the biggest mistakes I always try to portray and say, you need to fix that. And I like that because it it takes you to your habits. It kind of takes you to your daily choices. So it's I want to, you know, wake up early. I want to have time to, take care of my hair, take care of my skin. I want to eat better. I want to, you know, do a lot of that. So it's more into the, you know, personal side, personal development side. So I like why my hygiene is that. And then the second one is they need to learn how to just fix your clothes. Sometimes you just go to a store off the rack clothing. You don't care if you know your pants fit. Well, you know, the hem of your pants is just all over your your sneakers or, your blazer or anything is too big. So those are kind of like the mindset shifts I want to throw around, not just focus on, like, hey, you know, you have to dress old money or you have to dress X style. No, you have to kind of fix your everyday, kind of clothing choices, which is what I try to do. I've always just kept it simple. I just wear black and that's makes it a lot easier. But what is like the easiest way or like for somebody who doesn't have that like eye for fashion? Yeah. To pick an outfit for themselves that works. Well, you know, it's, I always like to say that there is no perfect formula for you. It's, you know, t shirts and, like, you know, a nice pair of pants, but it's always find your signature, like, combination. So if you like. And your work needs you to be, like, in office, moving around, you need to think about the climate. You need to think about what you do during the day, and then you pick something that works, but just pick out the base correctly. So if you pick, for example, let's say you want to go sneaker jeans and a shirt because that's what you need. Because you're an entrepreneur, you are presenting to customers. You have to be during the day doing deliveries. Then make that base outfit perfectly fine. So your pants need to fit good. Your shirt needs to feel good. You know, have a variety of sneakers to play around, but don't focus on having this huge closet because it doesn't make any sense from from men. We like practicality. We like it to be simple. So just focus on that. It's not boring. You're actually going to look a lot better and feel a lot better if you do it that way. What are the, like standards for pants fitting and shirts fitting? Is there any like methodologies for that? Well, the you know that the only thing that I, I normally tell men and it's probably the most important is the was a long of, you know, the length of your pant. So just make the length of your pant be right on top of your sneaker. So don't let it fall. Don't let it accumulate a lot of that. And then just make sure you have enough space like in your thighs, which is normally how you kind of want to feel comfortable sitting down and moving around. But for pants, it's the length that's always the most important change you want. And then for sure, it's it's going to be like the long, you know, your sleeve and then. Yeah, the long, you know, the, the length of your shirt as well. Just make sure it kind of fits if you're going to use it outside your pants. And that's just, is it just kind of like the fit? I wish my, business partner here was here. He has zero sense of style whatsoever. Every time he comes to the States, I try to go shopping for him, and we get them good for, like, a couple days. Yeah. Out the window. Yeah. And again, it's, I think that men want to over complicate themselves, when they think about style and and now it's social media, it's getting a lot more complicated because everyone is talking about don't use this or the trend right now is baggy or the trend right now is street style. The trend right now is old money and preppy. Just forget about that. For the majority of men is get your clothes to fit, get your grooming on point and that's it. And from from then on, of course, you can start having an additional appreciation for parts of style, but that comes as a second era. Yeah. From, as bad as he is with style, he did teach me an important lesson, which is like that routine of your daily outfit. Almost like a uniform. Yeah. And how much like, he's big on the energy that you put into things. Right. And if you're putting energy into, like, mix and matching your outfits, it's taking away from your business. So it's just been easy for him and for me. Like just to wear black. You wake up in the morning, it's like it doesn't matter which pair of pants I pick or which t shirt I pick. I know it's black and it's going to match and makes it simple. I don't put the energy into that, but but at the end it also sends out a message. So I always say like you know, image always gives a message in whatever way you want to see it. Because if you're choosing to make it simple, then that is because you want the simple lifestyle. You want less choices in your day. You want to have an easy daily routine, because you're just a, you know, simple guy that you're focused on your business. So that is a choice. And you are you are sending a message. Of course, if you are focused on mix and matching and having different outfits and having excess accessories and stuff, you are sending a message of, I want to portray a different thing. When I go outside, so everything just gives out a message. That's why I always tell men as well. If you choose only to wear black and t shirts and pants make it worthwhile, you know you need to feel good. You need to put appreciation into it because it's still kind of like your daily choice. You're going to go outside, you're going to talk to people, do business. So make it, make it cool. Right? You were talking a little bit before about like habits. Do you guys, have frameworks that you teach as far as like habits, setting and daily routines? Yeah. We normally, I don't have like a setting in terms of, routines because one of the things I teach is there's not a perfect routine. But while what I try to do and teachers try to find first, focus on the simpler habits first. So, for example, if you're changing, if you want to change how you want to take care of your skin, don't focus and don't go, for example, to, the, drugstore and buy 6 or 7 different products, maybe focus on the first, focus on learning how to wash your face correctly. So just buy one product first. Start putting that into your routine for seven days, ten days, 12 days. Then go to the second product so you can start putting that into your daily habit. So I don't I don't like to say, hey, there's a framework specifically because there's a lot of different for like different types of hair, you know, beard and stuff. But I always say go, you know, slow first buying the products and then go adding up because if not, you're going to have, you know, a, a, you know, or your bathroom is going to be full of things you're not using because it kind of overwhelms you at the beginning, right? Yeah. How did you get into this business? Well, a little bit of getting back into the corporate, which I was mentioning to you, is I got into a sales manager role kind of young in my career. So I was around 23, 24 when I got to, sales manager roles. So I had to travel. I had to, you know, to start to see level executives, you know, general managers and people that were probably doubling my age. So one of the things that I saw in my office and in corporate is everyone was wearing blazers. Everyone was very well taken care of. Whenever you saw them that they were out, they were going to go to travel or every single day. And this is, for example, something that I always remember seeing the CEO in my office or the general managers where like they entered the office with their suits on, with their blazers on, they sat down in their seat, they take it off and then they start working. But entering the office and having that presence was actually important in the corporate world. So at that point in time, I started gaining appreciation into into image, into style. So what was the best shoes that I could buy that, you know, could work around for everything. What was the first suit I had to buy? And of course, I didn't have a lot of money at the, at the moment because my career was starting. So I also needed to understand how to do it sustainably so that less amount of money or less capital to invest in money in, in style. So that's how I got into getting appreciation into. And so of course, it was kind of like, it was a spark because I liked it. I started liking the how it made me feel. The compliments. I started getting the results, of course, I started getting in, in, in meetings and presentations because I had to I had to talk in conferences and stuff. So at that point in time, probably turning around in 2019, 2020, I say, you know, influencer era was starting to grow. I was starting to see all these things in and in social media. It's like, if this helped me, I need to make this also for the people that might, you know, this might be useful. So that's when I started actually talking, openly in social media about style. What was that transition like from the corporate world to the entrepreneurial world, and what were the challenges that you faced in that transition? Yeah. Well, it's it's still a challenge because I started this, let's call it a side hustle while I was still in corporate. So I started doing, you know, content easily. Started studying around content creation, how to film, how to do different things. What was the correct platform? So at the beginning, it was more of a, exploration side. So I was doing I was doing something like, hey, you know, this is not even a B plan is probably a C plan because it's fun. It's a hobby. I like to talk about this. So at the beginning, it was fairly just discovery. But now, for example, that I could, like I told you, from since November last year, I went fully into the entrepreneur side is there are two things I want to mention. The first one is there's there was a point in that transition in which I still had a corporate job and the side hustle, that there was a very strong push and pull around, both because you knew that if I want to keep growing in the corporate world, I need to let the entrepreneurial world go. Or if I want to make the decision to actually go full light, entrepreneurial, my corporate world was going to be affected. So I was at that point in time I had amassed, you know, huge, like three social media accounts that were huge. I had oh, I was already having, you know, brand deals. I was having events. I were having all these things and, like, lost my mind started to just shift around. So it was too dispersed. So that was the number one challenge. I think it got me in, like, two years of I have no idea what I'm going to do. I love my corporate job, I love what I was doing, but I was also loving this. So how do how to make that that choice? How did you make that choice? Well, I was forced, actually. Oh, yeah. Right. You know, I got, I got laid off in last year's, so I kind of was forced at that point. So that was. And then now that I'm on this side is now my imposter syndrome is at its highest. My, let's say my, my confidence is I don't want to say the slowest, but it's definitely challenging because you thought you had a business or you thought you had, complete, like, entrepreneurship build up. But now that I'm outside is like, I have nothing. I had a platform. I had a community. Yes. I had a skill set. Yes, that I could use. But now it's time to build the business. That's a whole different level. That's just a whole different conversation. So those are like the two challenges I kind of faced and I'm facing right now because before that it was it was fun. I'm kind of I'm creating content. Right. But now it's I need to build a business around this. So it's a different thing. What limitations are you encountering, like in the growth of that business and how are you dealing with those limitations? Well, first one of course is I would say it's, you know, it's it's just hands, right? It's the amount of things you want to do because you want to push out a lot of content to maybe grow your platform and then, for example, have a lot more brand deals or even charge a lot more for brand deals. I want to build digital businesses, right? So start building courses, put them online and, and do everything around ads and, and the platform for that such as hands. Right. So one of the limitations it's time. And then of course the capital investment to do that because I would have I at this point in time I would need to make also a choice of am I going to put a lot of capital into my business, say I'm going to invest, I don't know, five K, ten K 20 K has a working capital for the next two years to make this happen. And then I'll hire editors and videographers and all these people or I'm going to do it alone. So that's the limitation definitely I'm facing right now into what am I going to do? Of course, we're in the era of AI, which is helping a lot in that I've been advancing. I think I've advanced more in the past two months than in past two years, just because of using AI tools. And, you know, we're we're talking about this at the beginning. You know, even for video editing and video creation, there's a lot of things that help you out. And so that's one of the limitations. Definitely. And then the second one is choosing a platform or just, a business model. So are you going to do big courses, big consulting, high tickets? That takes one level of expertise. Are you going to do low ticket, high volume, things. So that's kind of also a little bit of, the limitations of not making that choice. But I think the opportunities are endless right there. What do you think the pros and cons are of each, high ticket first low ticket. Yeah. So low ticket probably gives you a lot of volume, but low depth. So you're not able to really find out the value you give to people or the transformation you give to people. And then high ticket is of course, you're going to have a lot more transformation, but then you're energy. Like every single thing about your energy, your day, your lifestyle, your mindset needs to be kind of dropped into the people that you're serving as a high ticket customer because you want the higher transformation. So for me, for example, I'm trying to reach for more of a lifestyle type of business. So I don't want to be extremely just focused on like, some one or something in particular in very depth. But I want to kind of have fun around and building different things about lifestyle. So I'm probably going to look more at the low ticket one, but have lots of volumes and then learn around different automation tools and things. And not just because, I like more of the lifestyle business because but because it also, I think, gives me a more open view on escalation. So for example, if I learn more of that skill set, that then I can hire people to also learn with me. Then we can serve bigger customers to also do that. Again. And I think me, you know, coming from the corporate world and liking more of a business lifestyle part, or a business standpoint, sorry, I like more of, you know, I want to find bigger businesses to serve than maybe, like, people like one on one people. What do you think is the science to content creation? Oh, God, that's a tough one. I haven't let me tell you something. I think in four and a half years I haven't, figured out what the magic is, but I think there is a formula around lifestyle plus personality plus authenticity. So what I'm trying to find, see, right now is lifestyle. So if your lifestyle is, in a way, something that people want to see and you're able to portray that in a good content form, then that's, you know, point number one, your personality, if you are a person that really, you know, you know how to connect, you know, how to talk, you know how to express yourself. And then the third one, which is where I think a lot of people lack, is authenticity. So for me, it has been sometimes even a challenge because me, coming from the corporate world, you always have to be kind of like, you know, political, politically correct and, and kind of in that square in which whenever the camera turns on and this is vibe, whenever the camera turns on, I kind of feel like, you know, I'm in a zoom call or a meeting with, you know, a C level CEO. And then, like, you know, I have to be or I'm in a conference, right? In a product conference, for big customers that you have kind of be uptight then authenticity. Like being comfortable with people, seeing your like your fully self that I think it's a science behind that. I don't believe in hoax. I don't believe in content form formats. I don't believe in any of those because I've had tons of testings around, and every single time I do a mix of lifestyle, personality and authenticity and just being real, that's the content that actually performs. So you talked about how being in that, having that corporate mindset is a limitation in some senses. What would you say are the advantages, or the unique attributes that you bring to the entrepreneurship world? As opposed to someone who hasn't had that corporate experience. So the first one would be understand ING deals at a higher level. So whenever you are an entrepreneur and I've seen this in, you know, customers that I've talked to and people that I, that I know is you still want to manage your deals as a one on one transaction. Like, you know, my price is ten bucks. You know, give me ten bucks, I'll give you this product whenever you're in the corporate world, and especially if you are more on the B2B, you know, businesses you're talking to, different people inside an organization, you start understanding that every single customer can be treated as like a key account, like, a key strategy partner for your business and growth. So that's something I understand fully because you understand how to build up a relationship, that, you know, that relationship with customers are more of a roller coaster. You sometimes you never are able to sell on the first meeting. So that's number one. Number two is also kind of like that sales. But from a very relationship standpoint, since I wasn't I don't believe in sales. I like the, you know, the shark sales kind of environment. Like, yeah, I'm going to go in and close. I was more a long term kind of relationship builder. So a little bit of that, you know, details that you need instead of like, you know, I'm not going to come and sit down on the first meeting and talk about business, understanding how to behave in like a business me or setting, understanding how to build and, how to behave in networking events or social events. Those are things that I'm trying to talk a lot more in my content. Now that I'm starting to kind of shift not only to talk about style, but also everything around business as well. So those two are definitely, you know, some things that I bring to the table and I want to start, sharing more with entrepreneurs is the ability of thinking more from the business perspective and not just from a trade off. Like, I want to earn money right now, but how do you really leverage relationships on a longer, level? And then from the marketing standpoint is also because I was a brand manager in my last maybe 2 to 3 years of my career, is also that nothing is sold from just a transaction. It's all from experience. So I think now that we are in a, very challenging and competitive world in terms of content that, you know, we were discussing that before we started like that. 30 minutes from now, it's a different world. And you different type of, content style, a probably launch or somebody saw it. It's a perfect moment to start building authentic connections. So community, closed spaces, closed experiences for brands, for people, for entrepreneurs. I think those are three amazing topics I would like to bring to the table. Yeah, I think that there's a lot of distrust in the marketplace right now. And, you know, you can be scrolling on Instagram, for instance, and your brain is kind of like disconnected, like as you're scrolling. But when you encounter something that's an ad. Yeah. Like your red flags go up almost instantly before they even make the offer. You can tell immediately that that is an ad. Yeah. And I think that the people that bring that authenticity in, that personal connection are realizing, like, those are the people are trusting them more than like that typical marketing format that has worked for, you know, 30 years. Yeah, exactly. And I think, of course, we are used to understanding ads everywhere, right? But if you put it from a regular marketing standpoint, you have you had to be in a mall, you had to be out on the street to be able to see, like, you know, the ads and everything around. But now that you have it in your phone, it's it's just a lot more overwhelming. So people are that's why a lot of people are saying, hey, if you're not going into if you're going into social media and you are not thinking about entertaining, then you are going to have a hard time because you need to be a little bit entertaining, but also authentic. So if you're just going to be like, I just want my business to be in social media, that's that's not going to flow. It's not. It's just not going ahead. You put an emphasis a couple times on relationships. What do you think is the key to building strong long term relationships? So I think the first one is understanding how. And I know as a business this is difficult. And I've even had, like interviews or discussions in which this is not sometimes even liked is you have to be able to put on your shirt and your customer's shirt on. Right. You have to be able to do that balance. A lot of people going to relationships saying, I am not going to lose, you know, I am the the brand here or I am the business here. I am not going to lose. You have to be able to kind of drop your ego down, drop a little bit of that. I want to be the bigger person because I'm the brand. You have to be able to put on your customers shirt on. So it's being really empathetic. It's being more on the how can I help you side. And just understanding that people want to be served, they don't want to be sold. So I don't, you know, whenever I even call my customers or call my distributor is call my partners. I don't even want to talk about miss this. You know, most of the time, sometimes I just want to send you a, interesting insight. Hey, I just found out this cool article, you know, that I was reading. I want to share this with you because it took me to our, you know, the conversation we had three months ago. This remind me of that? You know, it's kind of being close, and understanding that that customer can be your best partner, but they can also be a good friend. But then those two things can interplay because you have a lot of trust in the in the middle. It's like whenever you have a good friend, you know you're going to fight them for two days, but on the third day it's like, hey man, it's all good. You know? That had to happen. But it's okay. You know, we'll keep doing stuff tomorrow and that's that takes time. So the other thing is be patient. A lot of the best relationships I have had in, corporate took one year, one and one half year for them to even buy me a first product. So you have to be patient and understand that long, long term play. I think it takes a lot of pressure off sales, too, when you take that approach, like if you're single, objective is just to build a rapport and get to know a person. In my opinion, it makes the business a lot more fun than being transactional. And chances are, like within 30s, they know what you do for a service. So if you continue to build that relationship for them when they encounter that need, if you've built that relationship and that trust with them, chances are that they're going to go with you. But just peppering someone with like sales and transaction, you leave a bad taste in their mouth. And the worst thing you know you can do in sales is when your name comes across their phone, it's like, oh shit, he's going to sell me something. The best thing is, like, your name comes across their phone and they're excited to talk to you. And even in this world, when a lot of connection has been lost, like with WhatsApp and all these different apps, it's like a lot of customers don't even want you to call them. They're like, no, if I don't, if you don't ask me for permission before the call, that is just a soul, a bad sign. If you have a customer that says it doesn't matter, you always call me because I want to be, I want to see your name on my on my, on my phone, too, because I really want to answer you. I agree completely with that. And I love it because we're in such a disconnected stage. And I've been talking I've had this conversation with entrepreneurs in which they say, I don't want anybody to call me. It's like, you disturb my peace. It's like, listen, you want people to want to call you. That's the exact relationship you want because that's when you know there's trust, there's openness, and there's just, I'm calling you because you are the guy that is going to fix my problem. Right? So I, I completely agree with that. And I think, like for me too, I've realized that it gives me a lot more confidence and, and it makes business a lot more fun. Again, it takes that pressure off when I'm not like trying to match myself with that person. But I'm also like, I'm genuinely out there looking for people that are aligned with my mission and that I want to work with and getting the doing the time to know them and qualifying them to say, this is a person that I want to work with. And instead of like reforming and being inauthentic to try to match them. And I think that in the long term, you know, in the short term it takes longer and it's more work, right? Because you have to disqualify a lot more people. But the compounding effect of having fewer, fewer quality relationships is far more prosperous than having a high volume of shallow relationships that are based on transaction. Exactly. And, you know, kind of compounding to that comment is I've always had the the thought around, we live in such a connected world that you are no longer a real expert in things like, you know, 40 or 50 years ago. And, you know, in the, let's say, the I know the gold era of selling, that we see so much in series, in movies like in the 50s and 60s, it's like people didn't have access to the amount of information that we have now. You no longer can get into a room and say, I am the one. That's right. And my competitor is not, because you leave out the room and the person is just going to sit down and Google everything. Now, CHATGPT everything out, ask all the different questions and say, this guy is he's so wrong. I don't want to work with him because he came in saying everything that I was thinking about was wrong, like because he was the expert. So you can't come in with that level again. And that's why he said, like, you know, drop the ego. Because sometimes they kind of try to teach sales like you are the person. That's right. You have to be, like the most important person in the room, but you have to do the sell. That's that's not I don't think that's right anymore. And I've always taught my, my salespeople like 90% of the conversation. I'm not even talking about product. And like when the client has a question about product and they ask you that question, then you can bring your expertise by. But the majority of that conversation should be spent in in relationship building. Right? I normally have a formula for like my first meetings, like when I have a first encounter with a customer. It's always insight inside problem. So I don't even like preset myself or not. I always tell, the people I talk to like we're not in high school or, and, you know, in, in, in school anymore that you go into meeting and say like, you know, hello, my name is and this is what I do. It's like, you know, that's that's high school presentation, right? You go in and you have to keep your eyes open. You have to make have made a, you know, curious investigation before. And it's like when I, you know, when I came here, I already knew like, you know, you have to interest in restaurants like right out here. So you get into the conversation, say like, you know, it's interesting. When I was arriving here, you know, I saw this amazing thing you guys had. And in the beginning, like, you're I'm going to give you an example, like I saw your mission statement that said the word x. It's interesting. You know, I like that. What, what is that about? Do you have some insight around that? And then you start the conversation on a different, era or a different stage, and they start talking about themselves. Right? So you kind of do do those two interactions, and then you get into a problem. Right? Because then you understand, you can use your expertise to say, hey, you know, I was walking around, I saw a couple of these different, points around, you know, I send you a message that I wanted to talk about X product. Like, let me know a little bit about why you were interested in this. Is there a specific problem you're targeting? And then the conversation just turns around. I haven't talked about product. I haven't talked about I am the best in town. I haven't talked about anything. I, I'm completely interested in the other person. And that prep, you know, it's so important what you just said that preparation is so key in any conversation. And it's like the fundamental or the the foundation of all these like tactics that we're talking about is it's like, what energy are you communicating? And if you do that preparation to get to know someone ahead of time, it's just communicating. It's setting the impression that you care, correct. And so even if it was like you got it wrong or something, just the fact that you took that effort to like do that preparation is communicating and setting an impression. Yeah. Before you even from the beginning. That's correct. And again, I mean, and coming back to the style part, that's why I always say that checking, for example, in, you know, dress codes, checking what's the, you know, the position that person has, you can even go into social media and search in LinkedIn. And how what is that person's, pic profile picture state? Check out his LinkedIn. He's probably been in conferences and meetings. How is that person dressed? You start understanding what they value. So if I see someone dressed in 98% of their pictures in LinkedIn, for example, they're in a suit and tie, I need to at least have a suit on. It doesn't matter if I ever have a tie, but I understand that they value, that and that I respect that. So I, I completely agree. And that's I with you. That's a very good point and a good way to wrap it up full circle. If, people are interested in your services or want to find you and reach out and connect, where can they, get in touch with you? Well, definitely. My main platform is Instagram, so my account is, CSR Jiménez PD on Instagram, that's where I do everything. That's actually my center of command. So they can reach out there. I normally have a series of services in which I do like quick, consulting. I don't do, like big image consulting right now, because I'm focused fully on building the events and the digital businesses. But I do like quick consulting. So I talk to you. I understand your, your work. I understand your environment. I understand what are your goals. And I give you quick insights on how to fix your style. So let's put you this way. You'll send me three to 5 to 7 pictures of how you normally dress for work, for events, for, conferences. And I'll give you a series of quick insights on what you need to improve and what quick changes you can make to have a, you know, a lasting impression. And then, you know, for 20, I always say 24 to 72 hours. If you make these changes, you're going to feel better with your clothing. So that's what I normally do. And then my events. So I have a, I have a landing page on my Instagram as well, which you can register and be always, kind of checking out for my events. I have an ad. The next one is on June 4th. So if you're around, you're very welcome to come. I have an event in, in a store in the mall. So that's basically it. You know, where they can find me. Fantastic. Well, I appreciate you coming on. It's been great. No, it's been great. And I love how to see, you know, all these things connected, right? Style, business, entrepreneurship I love that. Yeah. It's super important and really valuable. Yeah, man, I was it was great to be here actually. Thank you man. For sure.